Why Legend IMPROVING THE RIDE FOR THE LEGENDS OF THE ROAD

Legend is an industry-leading cargo van flooring, liner, and accessory brand. Legend products are built to outlast the life of the vehicle and maximize driver safety and comfort. Premium quality products, all made in North America.

OUR PURPOSE

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We know that life on the road can be hard... Drivers out on their own, overworked and undervalued — we think they deserve better.


That’s why we've made it our purpose to improve the ride for the Legends of the Road. We develop products that give van drivers the workspace they deserve - van liners to mediate temperature and reduce noise, van flooring to protect against impact and accidental damage, and van accessories to safeguard, secure and defend your assets from the inside out.


We are the industry leader in fleet vehicle flooring, rubber mats, wall liners and van accessories — and with a focus on premium lightweight, recycled materials — we're here today, for the fleets of tomorrow.

We are passionate about bringing customers the highest quality and cutting edge products in the fleet industry. Our top priorities are the preservation of your vehicles and the safety of your employees.

Yorke Graham – CEO

How it started


Started in England by two brothers – Ben and Ross – Legend made a name for itself selling premium rubber mats designed for horse stalls. Tough, thick and engineered to withstand the wear and tear of farmlife, these mats were a definite success. But England wasn’t without its drawbacks.

So, in 2004, Legend Rubber moved to Canada.

After a while one thing became glaringly clear: Canada was cow country. Keeping an equestrian-centric model just wasn’t going to cut it anymore. As such, the brothers decided to adapt their product, transitioning to dairy rubber mats and beginning to focus on solutions that prioritized quality over everything else. The reception was resoundingly positive. Legend was filling a void for premium, quality products that had previously been vacant. And it didn’t stop there.

One day Legend received a call from a Canadian telecom fleet asking about making a rubber mat to protect their van floor. The idea was brilliant, and a natural extension of the already successful business model. So, development of van flooring began, and the rest is history.

The Legend you know today produces industry-leading, premium van upfitting solutions. From van liners, van flooring and van accessories, our goal is to provide a better day for the Legends of the Road.

Explore our Products

Van in the rockies

WHAT OUR CUSTOMERS ARE SAYING

  • “I’m in this van all day long, so the more comfortable the better. It’s not slippery at all. Like I said, I’m in and out of this thing all day long with wet, snowy boots, and I’m not sliding or slipping all over the place.”

    Legend of the Road - Execulink Telecom - Ontario, Canada
    Fibersplicer

  • “Legend Fleet’s been a great partner for us. We can always count on them to deliver on time, to deliver a great product, and everything’s built accurately.”

    Upfitter - Volition Components - Denver, CO
    Adan Gonzales

  • “It’s quick. The installation couldn’t be any simpler. Never had any issues or problems with customer service. Everything is always 100% quality. Very easy to deal with.”

    Upfitter - Adrian Steel of Maryland - Baltimore, MD
    Jason Delaney
  • “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has grea…

    “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has greatly improved their van's resale value.”

    Upfitter - American Bobtail Inc. - Rockwall, TX
    Lauren H
  • I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us t…

    I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us the product as fast as possible.

    Upfitter - Fibrobec Inc. - Beloiel, QC
    Purchasing Manager
  • “It gets wet in here all the time in the winter, you don’t really slip on it (the floor). It seems pretty sturdy. It washes off really nice if you spill something on it. (About the walls/ceiling) Yeah, it definitely doesn’t get as hot back here. I th…

    “It gets wet in here all the time in the winter, you don’t really slip on it (the floor). It seems pretty sturdy. It washes off really nice if you spill something on it. (About the walls/ceiling) Yeah, it definitely doesn’t get as hot back here. I think it keeps a lot of the heat out and keeps it slightly warmer in the winter… which, it will keep the heat in! I like the liners, they provide a bit of like, sound dampening. We do a lot of driving, a lot of rough roads potentially, so things clattering around in the back, they kind of dampen down on that noise, which makes it a bit more comfortable to drive.”

    Legend of the Road - Startec Service - Alberta, Canada
    Brian, Service Technician

Our Legendary Values

Learn about our values - what we call the rules of the road here at Legend. These are our driving principles that surround everything we do, from how we speak, to how we behave, and how we strive to perform. Every single day.

Your team

Here at Legend, we put our customers first in everything we do — reducing the impact of life on the road for you and your van.

Meet the Team

UPCOMING EVENTS

From industry events like Work Truck Week to Contractor shows, we attend a lot of events across North America, all year long. When the team isn't there, we're likely visiting you. See you out there!

Upcoming Events
A beautiful winding road through a picturesque autumn forest.

Sustainability

Pioneering green business practices that prioritize sustainability and eco-conscious initiatives. Reduce your ecological footprint and discover how Legend can help you go green today.

Going green